Prototype > Design Process Stages

Product Design & Development Process

Adaptations to this design process will be made based on client needs

Brief analysis: Product Design Requirement

During First stage of the product development process we analyse the main goals and challenges of the project. For this, we have an initial meeting with new clients to discuss and identify key requirements.

Checklist and pencil indicative of product development process

Research & Analysis

Market Research and feasibility

Next, our product design consultants analyze the key considerations related to the design specifications for the product. The scope of this analysis ranges from a market opportunity study to the potential product usage cycle. These findings are key factors that will guide the development of the product.

Microscope icon representative of research and analysis done in early phases of product design development

Product Design Conceptualization

Study of the form and function of the idea

After completing the initial analysis, we produce a series of initial product concept designs. These options are presented through an interim design and development review with the client at which point you can help guide the direction in which the product development process will continue.

Icon of pencil and compass drawing circle indicative of product design specification

CAD Development

Computer Aided Design

Once the form and function is confirmed, we can develop the technical details of your product. This includes validating the manufacturing feasibility of the product, the system design and the internal component integration.

Light bulb icon on computer screen symbolic of CAD usage in new product development process

New Product Design Visualization

From CAD to 3D render

After completing the initial analysis, we produce a series of initial product concept designs. These options are presented through an interim design and development review with the client at which point you can help guide the direction in which the product development process will continue.

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Our Design Process

FAQ About the New Product Development Process

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Why do I need to design and develop my idea?

All ideas will have to be designed and developed before approaching industries. Using our award winning designers, we can add value and credibility to your project. It will look developed and professional,  increasing your chance of success when pitching to companies. If you don’t design and develop your idea you will not be able to protect it

Padlock icon symbolic of Utility Patents for product protection

Why is it important to design & develop my new product idea when applying for protection?

To submit an application you need to know exactly what it is you are protecting.

It is better to write the application around your designed product than it is to try and design a product around something you have already written.

Sometimes, through design, further Intellectual Property can be created which can strengthen your patent application. By designing the product you will have the relevant patent drawings in the correct format to submit with your application and help to define the novel features of the design.

For more info on Patent application visit –patent-application-

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Why is it important when marketing my idea?

Having gone through the product design and development process you will be in possession of the relevant professional presentation material with which to pitch your idea to industry or potential investors. Companies will expect a certain level of development to have been completed before even considering your idea – this is particularly the case if you are looking to license. See Selling an Idea – Licensing…

If you are looking to manufacture, then you will need the product designed using Computer Aided Design (CAD) to allow that CAD data to then be used for prototyping. See the Prototyping